Hema is a huge brand in Holland. So huge that 50% of all babies born in the country will wear a Hema babygrow. There was a point when Woolworths could have claimed similar figures but since the store disappeared from the high street I have been looking for something to replace it.
The Bromley Blogging Massive: Not Another Mummy Blog, Cool Bananas, me and my Girls, Spirited Puddle Jumper. Not in shot were Lisa G Creates and A Baby on Board.
Which is why I was attended Dutch store Hema’sopening in Bromley last month. It was worth it. I can see why some articles have referred to it as Ikea-for-the-High-Street or Posh Poundland. It sells a great collection of house-hold items: from cleaning products to saucepans to stationery, as well as really useful things like lemonade dispensers and kitchen towels that already have hanging loops or eyes on them.
But it also sells make-up, kids clothes and basics like underwear. I imagine in future that I do with HEMA as I do in Ikea: pop in for one thing and come out with fifteen. The pricing structure is simples: everything in increments of 25p, and everything represents great value.
I stocked up on washi tape and crafting supplies, napkins and hair detangler.
The Girls got nail varnish, some new underwear and a beautifully colourful bikini, both of which fit well and look lovely.They also are washing well too.
We got delicious syrup-waffels, which we encountered in Holland on our first Home Exchange and have loved since- I’ve made the 30 minute pilgrimage twice since to top up!
The buzz on the Domestic Goddesque Instagram Feed tells me that Hema is what we have all been waiting for, and the best news is that the brand is launching an online shop for the UK in mid-September at www.hemashop.com.
I was in Bromley today – if only I’d read this post earlier!!! I’ll look out for Hema next time. I do love a shop that sells a bit of everything. And the Netherlands is one of my favourite places EVER, so this can only be good….
An excuse to go back then Nell!